Antigua Receives Significant Television Coverage Overseas

Details

Tourism News

Monday, 08 October 2012 02:30

By press release

Antigua St. John's - Recent television coverage of Antigua & Barbuda on FoxCT/CT1 Media is expected to boost tourism marketing efforts in the US .

During the past month, the airing of an episode of Northeast Living featuring Antigua & Barbuda has helped to increase destination awareness among viewers in the New England states of Connecticut, Rhode Island , Massachusetts and Vermont.

Mar Jennings, host of the Emmy-nominated lifestyle show “Northeast Living”, visited Antigua & Barbuda with his crew in early July. During their 5-night stay, Mar and his crew interviewed many local personalities, visited a range of attractions and hotels and engaged in a number of activities as they documented a comprehensive tour of the twin island destination.

According to Mar Jennings , “ Antigua & Barbuda is now on the minds of many residents throughout New England as they plan their next vacation or getaway. I am now a huge fan of this beautiful twin island destination that has so much to offer with choices to match every taste and budget. Since my return I have featured Antigua & Barbuda on my blog and I have become Antigua & Barbuda's biggest Brand Ambassador in the Northeast.”

The lifestyle expert, author, TV host and former figure skater and his team visited Nonsuch Bay , The Inn at English Harbour, Jolly Beach Resort and Spa, Blue Waters Hotel, Lighthouse Bay Resort and the Villas at Sunset Lane.

Among the attractions covered where Devil’s Bridge, The Rainforest Zip line Tour, Swimming with the Sting Rays and the Frigate Bird Sanctuary.

The show was supported by the ABTA and AHTA and coordinated by The Ministry of Tourism. The episode has been aired continuously on FOX CT since Labor Day weekend. 

Leading up to the initial airing, the Antigua & Barbuda episode was advertised during the Morning and Evening news segments for three weeks, and reruns of the episode will continue until Thanksgiving.

Northeastern Living is a weekly lifestyle television show, featuring "the best of the best" from along the eastern seaboard and reaching over 1 million households in New England, the second largest and fastest growing source market for Antigua & Barbuda Tourism.

Northeast Living airs every Saturday morning on FOX CT/CT1 Media with reruns of the show on Saturday and Sunday nights.

It is positioned as the insider’s guide to all things unique to the Northeast, covering a wide variety of topics and highlighting some of the most amazing people, places and businesses.

Week to week Mar Jennings helps viewers discover a range of experiences and resources that are accessible to consumers in the New England area.

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Mar Jennings is in-house host and lifestyle expert of FoxCT/CT1 Media and he is also a correspondent and home and garden expert for Better TV, a nationally syndicated lifestyle TV show that features dining, travel, cooking, shopping, and all things special about living in the Northeast.

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