Antigua St John's - The government needs to spend more money on marketing Antigua & Barbuda for the tourism product is to continue on its present incline.
According to Rob Sherman, managing director of the Curtain Bluff Resort, “The government needs to spend money on destination marketing for the country, and then we can piggy back on that; not only the hotel owners, but the vendors and all the other stakeholders in the industry.”
He said Curtain Bluff has not been immune to the much-talked-about economic downturn, but if the government works with the hoteliers, there could be better days ahead.
"It’s the same thing we’ve been saying for the past years, the summer is slow and the winter is good," Sherman said. "This past winter season has improved slightly over the last two years, which were definitely down. It’s going to take another five years or so to get back to what it was. People were hesitant for a couple of years, even if they had the money, and with the economic climate the way it is now, it’s going take a lot to get back up there.”
Asked about the importance of having full occupancy, he said “filling the rooms hardly counts much when revenues are significantly down. I have 70 rooms, and I’d rather have a few rooms occupied at a proper rate than a full house with lowered rates.”
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39 Comments In This Article
When did they change?
skyewill
@Buzzbomb
skyewill
@Buzzbomb
skyewill
@InteresteD
skyewill
@Morris
skyewill
@ InteresteD
Just a note; calling names is sooooo highschool, dude.
Buzzbomb
@ Skyewill
Buzzbomb
RE: Hotelier Calls for Government Support
naiomi
Father's Day
SO STANDUP AND BE THE HEAD OF YOUR FAMILIES.
naiomi
@ Morris
@ everyone Do you all know that Antigua has a waterfall?
Do you all know about an area in our island full of feverg**?
Do you all know about our cherries have a high concentration of vitamin C and it is the best in the world?
Do you all know that Antigua have bauxite?
Do you all know that soursop that we take for granted helps cancer patients?
Do you all know about the wells that Antigua have and they are hidden?
Why isn't Fort James a national and historic park?
Why isn't shirley heights a national and Historic park?
Why isn't Fry's Bay a national park?
Why is pot works damn full of bush and not a national park?
What happen to our pottery in Sea View Farm?
What happen to our ceramic pottery?
I have not even touch the surface as yet. Our little island have so much to offer.
naiomi
RE: Hotelier Calls for Government Support
Some posters have alluded to floating mega vessels and the all inclusives, but while there is some truth to that, they are really the least of our worries. Our biggest worry has been the blatant neglect and upkeep of our natural beauty and wonders by our incompetent leaders.
Morris
No Permanent Friends Or Allies Only Permanent Interests
John French II
Promote Our Island
SKY50
@ John French II
skyewill
@ naiomi
skyewill
RE: Hotelier Calls for Government Support
Not a Thief
European Privateers Bawlng
John French II
Contest
naiomi
@interested
..
tenman
@ fnpsr
skyewill
@ CountryMan »
skyewill
@ naiomi
skyewill
RE: Hotelier Calls for Government Support
"let's fix the little things before we attempt to fix the big things."
fnpsr
Again uninformed
InteresteD
The falacy Pt.1
Yo'al need to get off of FaceBook, and begin to read the underlying technology that drives FaceBook and made it what it is today. I am dreaming again
CountryMan
The falacy Pt.1
Interesting that Bob Sherman is calling for Destination marketing. aka Mass Marketing; the very type of marketing that has eroded his niche
CountryMan
@InteresteD
Where are you on the issue of the Long bay development. i noted you were absent from the comments ob a number of topics in the last two weeks. I occurred to me since its the summer you may be traveling North. I'd hope that does not stop you.
I was looking for your comments on Monroe College, a sour subject that is going to sent a number of young Antigua and Barbudans into debt and bankruptcy
CountryMan
@ Buzzbomb
naiomi
Buzzbomb
..
tenman
Dreaming again
Sherman is correct, Antigua & Barbuda needs to step up it's game promoting our little bit of paradise. A decent professional campaign could probably be funded by gov't ministers reducing travel, flying coach, drastically reducing their per diem allowances, stopping the ridiculous practice of police escorts and these same ministers simply paying their own bills, taxes and duties. Sorry, I must have been dreaming.
Buzzbomb
@InteresteD
skyewill
@ Truth
skyewill
Keep the Marketing in ANU
skyewill
Typical
InteresteD
Typical
Maybe you can ask Sherman about Government support? He will most likely say it took years for approval! Ask him how much money his group has to invest?
InteresteD
@Hmmm
..
tenman
RE: Hotelier Calls for Government Support
If Antigua ever wants to looked upon as a safe place for investors they need to stop their corrupt practices of robbing every foreigner that comes to the island.
Mr Spencer...Are you listening, well it will be a first if he is!
Truth
RE: Hotelier Calls for Government Support
Hmmm
he gets it
Finally there is a hotelier who gets it.
fed up hotel worker
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