Antigua Public Utilities Authority General Manager, Esworth Martin, said the re-launch of APUA mobile phone service, now I-Mobile, is a statement that the company is prepared for a fight to regain market share.
Martin said I-Mobile, formerly PCS, once a major player in the mobile phone market, now only controls less than twenty percent of the market dominated by the foreign-owned giants, LIME and Digicel.
“We just launched I-Mobile one week ago and while the response has been positive, we don’t anticipate that this would result in a significant jump in market share, but our overall aim is to be the market leader in the mobile phone business,” a confident Martin told Caribarena.com.
The general manager said APUA has spent ‘significant amounts of money’ investing in new technologies to improve I-Mobile overall service and quality. “We have added new switching equipment, new cell sites that provide the best coverage on Antigua, and we have upgraded our network capabilities to ensure that we can entice customers to our improved service,” he added.
Martin said he is very much aware that I-Mobile competitors will not sit back idly and watch the locally-owned company reclaim lost market share. “We recognize that we have formidable competitors, we always knew this, but we also know that we are capable of competing ferociously,” he declared.
Asked about the challenges the state-owned company faces even from within senior government circles where one Cabinet minister is known to openly side with one of the foreign mobile companies, Martin would only note that as a state-owned statutory entity, ‘one would have expected a greater level of support from some quarters’. He declined to comment any further.
|
|
Download Caribarena's Android App
Click To Download
9 Comments In This Article
Stand Up for Antigua!
Southern Beauty
RE: We are Prepared To Fight- Martin
Hmmm
Congrats Martin
Smart One
ready to flight?
OO7
Now?
Business woman
TIME WILL EXPOSE THEM AGAIN
STEVE
serios
..
tenman
hahaha
Years after losing its market share now, after Digicel has come in and established itself now they want to get back market share. Why did they not try to do something about 5 years ago. I think there strategy now would to go back to ur core responsibilitie s. Perfect supply of electricity and water, finding best practices and ways to offer cheaper rates to the people. How much is this re branding costing the tax payer. Could this money not be placed into make APUA more efficient.
What a waste....sell PCS and get back to what u should be able to do best (not that you have done it very well but at least try)
Well well
Strategic Move!
Congrats to you!
With solid strategic intelligence and the professional grit to adapt and commingle tacit skills to achieve your market share objective continue to defile naysayers. Draw on the intangible assets of homegrown talent. Keep your eyes on the moving market. Balance resource constraints with innovation and flexibility. Changes in the market may lead you to discover unforeseen value creation opportunities.
By constantly realigning your objectives to meet service needs, reconciling leadership priorities/ambi guities, and relying on your personal attributes of determination and courage, I have faith in your ability to deliver the highest quality of service befitting customers’ deepest desires.
You could inspire so many Antiguans to believe in their competencies and brilliance when others deny them. Become an icon for executing with urgency and excellence. Be prepared to WIN!"
Kind regards,
doc
Dr. Isaac Newton
RSS