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Why No Air Tansport Talks Including REDjet

LIAT-CAL-and-REDJETWhat prohibits a meeting of representatives of Caribbean Community (CARICOM) governments on the crucial matter of air transport within the region, even as the situation worsens, is beyond comprehension.

Three blatant realties are these:  Caribbean Airlines Ltd (CAL) is losing money once its massive fuel subsidy from the Trinidad and Tobago Government is subtracted from its declared profits; LIAT, the smaller Caribbean airline, is also losing money in part because it is competing with CAL on an uneven playing field; and REDjet, a low-cost carrier has had to suspend its much sought after service, because of what it says are broken promises by the Barbados government and long delays by some Caribbean governments to grant it licenses to fly into their countries.



It has long been the case that air transport in the region requires rationalization that takes account of costs, wasteful expenditure, and a means of satisfying the pent-up desire by the people of the Caribbean to travel within the region at reasonable prices.

Today, the need for such rationalization is urgent.

If matters continue as they are, LIAT – whose majority owners are the governments of Antigua and Barbuda, Barbados and St Vincent and the Grenadines will grind to a halt.  It cannot much longer compete with CAL when it pays US$110 a barrel for oil while CAL is paying the highly-subsidized price of US$50.  

Because of the subsidy by the Trinidad and Tobago government which also owns CAL, the airline can set a lower price for tickets than LIAT.  To compete, LIAT has to lower its prices and this adds to the factors that cause it to lose money.   Other factors are that LIAT employs more than 150 people than it needs, and the maintenance and break-downs of its aging fleet are costly.

Long ago, CAL and LIAT should have held discussions to work out how the two airlines could co-operate to ensure the survival of each while providing an affordable service to the people of the Caribbean.  One element of such a discussion could have included agreement for LIAT to service CAL’s long-haul flights from key Caribbean hubs such as Barbados, Antigua and Trinidad – in other words share the Caribbean routes.  

The most satisfactory approach would be an agreement for CAL and LIAT to amalgamate into a single airline with all the governments that are now shareholders in CAL and LIAT becoming shareholders in the new company on the basis of some agreed principles.

Among such principles would be that the subsidy now enjoyed by CAL would be extended to the new amalgamated airline.  This would help to bring down the costs of travel for Caribbean people.  Another element would be recognition by all governments that some routes in the Caribbean will always be unprofitable and would need to be subsidized by all governments.

There is nothing novel in the suggestion of a subsidy.  As has been pointed out repeatedly, many Caribbean governments are subsiding flights of foreign airlines, such as American, British Airways and Virgin Atlantic, to the tune of millions of dollars a year. They do so to keep tourists coming in to their countries and to protect jobs in the tourist industry. 

But, there is little appreciation that Caribbean people are tourists too.  In some countries, they represent the third largest number of tourists, and could be so for others if the cost of air fares is made reasonable.



The recent (third) resignation of CAL’s Chairman, George Nicholas, could be an opportunity for CAL and LIAT to work out a co-operative arrangement or amalgamation.  Mr Nicholas had shown no interest in discussions with LIAT’s management that had begun under his predecessor.  But, such a meeting, while highly desirable, is not a substitute for Caribbean governments to hold an extraordinary session on the matter.

Neither the purposes of regional integration nor enhanced tourism is served by the current situation and, in this connection, the suspension of flights by the low-cost carrier REDjet is particularly to be regretted.  There is great sympathy for the airline’s employees, and for potential passengers who paid for flights and are waiting in hope for the airline to resume flying.  But there must also be sympathy for REDjet’s investors who began their operations on the basis of written agreements and promises that have not been met.

Much was made recently of concessions to REDjet by the Barbados government where the airline is headquartered.  And, while these concessions are not to be dismissed, they are no more than are given to other investment companies. They did not give the airline an advantage over LIAT and CAL which also do not pay many of the taxes and dividends from which REDjet is exempted.

Two years ago in April 2010, REDjet was assured by the Barbados government that “a policy decision has been taken” that “it should be recognized as a Barbadian carrier” and that it would be provided “with the requisite aeropolitical support” to secure authorizations to fly into countries “with which Barbados has air services agreements”.   Those agreements exist with all CARICOM countries.  Yet, both Trinidad and Jamaica delayed licenses while the airline haemorrhaged money.

In January this year, before REDjet announced suspension of its flights, there was a written understanding that the Barbados government would “pursue particulars of a possibe Guarantee for a loan facility”  to assist with a US$4 million injection into the company.  This did not happen even though subsidies to foreign airlines continued.

The Government of Guyana has indicated a serious interest in helping REDjet to resume its flights, particularly as the demand for airlift is currently increasing by 25% a month, and authoritative indications are that a leading Caribbean Bank is prepared to lend the airline money if the governments of Guyana and Barbados come to the table.

The Caribbean public and REDjet employees would certainly welcome the airline back in the air.  A Guyana-Barbados government arrangement offers that prospect, and we must hope that it is pursued.

But, what is really needed is a comprehensive approach to affordable regional air travel.

Sir Ronald Sanders is a business executive and former Caribbean diplomat who publishes widely on Small States in the global community.

revious commentaries at: www.sirronaldsanders.com

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13 Comments In This Article   

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Caricom need bold men/women #3

#13 From The Sideline » 2012-04-10 23:44

It is for Caricom to come together and determine who pays how much. But it should not be because I am in an unprofitable route that I should pay more. Remember there was Caribbean Star and Caribbean Sun. And there was supposed to be a merger. And the rest is history. Our governments are known not always to be doing business in good faith. Sad but true. Redjet should have learned from that. Next to air travel is sea travel and sea freight. The connection of transporting goods between the Islands is very much hampered. In some cases none existing. You would have to go to Miami or San Juan and then come back down. Here too the Caricom governments need to take measures to ensure that goods can be easily transported to every Caribbean Island. And not every route should be about profit. It should be a service that needs to be provided and all are responsible for collectively. This will in the long run encourage much more business between the Islands.
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From The Sideline

Caricom need bold men/women #2

#12 From The Sideline » 2012-04-10 23:43

America was the coming together of many different states and they still are working on the perfect Union. The European Common Market is another one still in progress. While we here are killing Caricom every day with the short sighted policies executed every day in each island. While we see the takeover of our businesses by people from other places of the world such as China, Syria, Lebanon etc. We do not even control our main industries such as tourism. Normally I am not in agreement with amalgamation. I do not subscribe to everything bigger being better. Not after the financial meltdown of the big financial institutions. But air travel between the Islands should be a service that all governments should be obliged to give the citizens of the Caribbean. Same as providing roads to travel from point A to B. In Europe and in the USA and Canada this is not a problem whatsoever. You do not need to fly. But you can go wherever you want to by car or railroad.
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From The Sideline

Caricom need bold men/women #1

#11 From The Sideline » 2012-04-10 23:41

Sir Ron overall I can agree with your view points. However I believe one should look at historic facts about our air travel policy in the Caribbean. There is not much that we do together for the common good of all Caribbean people. We are a very much divided group of people that even Cricket does not really unite us. It’s always one envy against another. Big Islands against small Islands. Trinidad has oil for use only for its own industry, while Chavez comes on the scene and opens Venezuela’s oil fields for the entire hemisphere. Shame on the Triny’s for being so selfish. If our people were not so selfish and self-centered Caricom would have longtime reached maturity. We cannot even agree on one single court. How would we ever make progress? With Surinam and Guyana now offering their natural resources for the use of greater Caricom this should help a great deal. The Caribbean can easily feed itself and every Island has their uniqueness. But if we work together we can achieve so much more.
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From The Sideline

SANTACO Airlines - Owned by 100,000 Black South African Taxi Owners

#10 John French II » 2012-04-10 21:04

Notes From A Native Son Of Rock. Just received this link on Black Owned Airlines. Privatized.
http://s1.zetaboards.com/Express_Yourself/topic/4710231/1/

Would encourage you to view the video and to listen to President Zuma of South Africa.

Given our development, these things are possible.
Keep Hope Alive.
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John French II

RE: Why No Air Tansport Talks Including REDjet

#9 Wayne B. Marsh » 2012-04-08 10:00

Mr. Sanders, I have always read your work with interest. Your book "Crumbled Small" is very much in tune with reality. Again, I agree with your position on amalgamating the Caribbean carriers, however, I am not sure it is right to suggest that thats REDJET's claim that thay have not recieved the support of Caribbean goverments can be presented as truth. One thing I agree with is that it would be wise to amalgamate. The sad reality it that our Caribbean is still a Caribbean inhabited with humans and as such selfishness and greed will always impair our judgment, however, lets hope that we soon come to realize that without total integration we will all perish.
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Wayne B. Marsh

RE: Why No Air Tansport Talks Including REDjet

#8 GoodJobBob » 2012-04-08 02:53

What really needs to be analysedis demand. The major First wold airlines handle the demands of honeymooners and overweight divorces looking for beach boys. What other reason is there for airlift in the Caribbean? Both the illegal Internet gambling industry and Sir Allen's ponzi industry prove that you can theve easily without physically moving anything, so large scale intra-Caribbean travel makes no economic sense. A few efficient ferry boats could easily supply the limited demands of travel in the small neighborhood.
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GoodJobBob

No More North American Buccaneers Needed PT6

#7 John French II » 2012-04-08 00:33

Notes From A Native Son Of the Rock. The Management must roll out the most advanced Information Technology Platform in conjunction with the full participation of Higher Education located in BOECS. All that funding and training provided by The North Atlantic should be fully put to use. The creative talents of the people of the BOECS and Caricom must be employed in this Initiative.
Now JF is going into the deep blue. There should be integration in Advertisement, Travel Counseling and the Embassies. BOECS must look for competitive advantage and look for every opportunity to integrate into the Hotel Tourism Market. This is not an area for the faint of heart. The challenges will be huge. No need to leave your business in the hands of North Atlantic Privateers. Rather than all of BOECS Ambassadors resident in Major Cities, Rationalization and Integration of Services may suggest other important cities with flights and Disasporan Nationals.
Since Tourism will be with BOECS for a longtime, Just as the Crusie Industry did, BOECS must change the Paradigm. Not Business Dictated and Practiced By The North Atlantic Buccaneers & Privateers. "WI Caribbean Blue Sky!"
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John French II

No More North American Buccaneers Needed PT5

#6 John French II » 2012-04-08 00:05

Notes From A Native Son of The Rock. Encourage Indigenous Private Participation through Equity Purchase. Employ an Enlightened Management Team devoted to Quality Excellence and Customer Service. Engage the Unions in Meaningful discussions towards an understanding of a Shared Vision. This "Mere Voice in The Wilderness" believes that this is where BOECS has the greatest competitive advantage if properly unleashed. The most succesful arilines tend to be carriers from the Middle and Far East. They use "Heavies" which require expatriate cockpit crews. Their flt attendant crews are either indigenous or made up of expatriates. Not so with BOECS all cockpit and flt crews will be indigenous. Excellent Trained Technically with Good Customer Service at good BOECS compensation which should yield a Competitive Advantage. Hess intends to pull up stakes in the USVI and St. Lucia. The St.Lucia Site could accommodate a small refinery and has a large and excellent storage and docking facilities. Let me remind BLue Sky Thinking and Nation Building collectively for all SIDS. Man is always given to "What's in it for me?" Crude From ALBA or the Motherland. Need Marine Engineers.
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John French II

No More North American Buccaneers Needed PT4

#5 John French II » 2012-04-07 23:39

Notes From A Native Son Of The Rock. Many who have followed JF's comments are aware that JF suggested that CAL be the International Carrier with LIAT serving the Caricom Market. No Hope for that Let's do some Blue Sky Thinking with Porter's Five Competitive Forces Shaping the Strategy. Before we do that Barbados & the OECS (BOECS) should develop tertiary education in Aviation and Marine Engineering. Back to the Airline: Purchase a new fleet of Embraer 190/195 from Brazil and new turbo props for those SIDS without the airfield capacity. The Embraer jets will give both the short haul capacity for Caricom and the long haul capacity to North America and other Central and South American Destinations. Penetration into Europe and Africa can be easily realized from Newfoundland and Cape Verde. Brazil maybe reached through Recife or Salvador Bahia. Too Late for FIFA2014. Remove the Airlift Subsidies to The North Atlantic Privateers and pass it on to LIAT. Creatively position flights to & from NA at Night. Why should we be concerned when it in the National Interest. Each BOECS with airfield capacity should have direct flts to NA Cities based on market demand.
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John French II

No More North American Buccaneers Needed PT3

#4 John French II » 2012-04-07 23:13

Notes From A Native Son Of The Rock. Do the Shareholders & Management of CAL and LIAT have the courage to be as bold and forthright as Crandall. Not in A Thousand Years. Do you think that any foreign Privateer is permitted access and subsidies in any other National Airline Market. Never and not in your lifetime. Because the Caribbean is made up of SIDS, Buccaneers continue to prowl freely. We have the greatest example in the Cruise Industry. Play SIDS against SIDS and reposition as their buisness plans and markets suggest. Barbados has played that "National Carrier" too many times only to see the Airlines flame out. There are opportunities to be creative if CAL does not reorder its Vision, Strategic Imperative, Priorities and Initiatives. This 'mere voice in the wilderness" is not waiting for a change from T&T. Bengal Tigers do not change their stripes. To the North Atlantic Buccaneer as simple as can be said: Quote:
A fool and his money are soon parted.
The People's Sweat and Money will no longer be repatriated to the Mother Country and The North Atlantic. The Indigenous Business Elite need to join hands with the Governments of Barbados & The OECS.
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John French II

No More North American Buccaneers Needed PT2

#3 John French II » 2012-04-07 22:49

Notes From A native Son Of the Rock. Many are familiar with AA which is now in Bankruptcy. AA has purchased the largest newest fleet of aircraft from Boeing and Airbus which it hopes will give it a competitive edge on fuel efficiency and customer satisfaction. Delta, US Airways and United/Continen tal are looking with predatory eyes at taking over AA. Doubt SAM will permit it. Delta is now looking to purchase its own refinery. These are Bold moves. Horizontal & vertical Integration. Here is Robert Crandall Former CEO, Visionary and Astute Exec of AA: Quote:
"I've never invested in any airline. I'm an airline manager. I don't invest in airlines. And I always said to the employees of American, 'This is not an appropriate investment. It's a great place to work and it's a great company that does important work. But airlines are not an investment.'" Crandall noted that since the airline deregulation of the 1970s, some 150 airlines had gone out of business. "A lot of people came into the airline business. Most of them promptly exited, minus their money,"
Encourage you to visit: www.differentiateyourbusiness.co.uk/five-forces-analysis
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John French II

No More North Atlantic Buccaneers Needed. PT!

#2 John French II » 2012-04-07 22:15

Notes From A Native Son Of The Rock. Why is Sir Ron shilling for this Buccaneer? In the first thirteen paragraphs, he states the case for Rationalization and Integration sans REDjet. In the next seven he feebly makes the case for REDjet's small employee base and Government Subsidies to this Privateer. The Privateers rant and rave against subsidies. That the Barbados Agreement to provide National Carrier Status was a pact made with the Devil as against the interest of LIAT, the OECS and the rest of Caricom seems to have either baffled, broken or bereft Sir Ron of what has always been a studied approach to Caricom. No need to guess at motivations.
Let's begin with a fact, Caricom is a very SMALL AIRLINE MARKET.
Quote:
The airline industry, which traditionally has been a very low profitability industry but which paradoxically is seen as “sexy” and attracts new entrants. The opposite example, with weak competitive forces is the soft drinks industry which he describes as a “licence to print money.” - Michael E Porter, Professor at Harvard University.
JF is a fan of Sir Ron and often cites his work but suggests that his support of the Privateer is flawed.
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John French II

RE: Why No Air Tansport Talks Including REDjet

#1 Common Cents » 2012-04-07 18:55

Mr. Saunders, it seems that you fail to address many key issues. A major part of the problem is that RedJet's pricing was unsustainable from the beginning. While it was a noble idea to begin with, there simply was not the volume to ensure that these flights flew near to full capacity. Also, they chose a type of aircraft which are well known gas guzzlers

While it is sad that many of the agreements that were made seemed to have been disregarded, it seems that the RedJet management did not take into consideration the regional politics of the Caribbean. Had they done so, they would have waited until they had FULL licenses from the various intended ports before incurring expensive start up costs which were basically wasted as they waited for permission to fly
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Common Cents

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Sir Ronald Sanders

Sir Ronald Sanders is a business executive and former Caribbean diplomat who publishes widely on Small States in the global community.

 

 

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