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Lean Times Ahead For Cruise Industry

Cruise IndustryAntigua St John's - One of the main sectors of Antigua & Barbuda’s tourism industry cruise tourism is heading for lean times.

President of the Antigua and Barbuda Cruise Tourism Association Nathan Dundas is alerting the nation that this critical sector is facing reduced calls for the upcoming summer season May to October as well for the 2012-13 winter season.

Dundas, in a Caribarena.com exclusive, gave the assessment after his return from the Seatrade annual convention in Miami, Florida, and as the 2011-12 winter cruise season is entering its final weeks. The season ends on April 30.



The ABCTA president urged stakeholders to brace themselves for tough times as only two calls per month one each by the Carnival Valor and the Carnival Freedom - are scheduled for the summer, while in the upcoming winter season, there will be 38 less calls than in the 2011-12 season.

He laid the blame primary on a decision by the cruise lines to re-position their vessels to other parts of the globe such as southeast Asia, Africa, and South America. Dundas said the cruise industry has now gone global, with new and emerging markets challenging the Caribbean’s traditional hold on this segment of tourism.

“The cruise industry has virtually reshaped tourism across the world, and once never-thought-of countries with little or no interest in cruise tourism have not only embraced it, but are now pumping millions of dollars into this market," he said. "I speak of entire regions like Asia to include the China, India, South Korea, Thailand, South Pacific nations, Africa, South America... and the list goes on."

Dundas added that Europe, and parts of the Mediterranean and the Canary Islands, are not only competing with the Caribbean in the summer season, but they are taking away even the winter ships that once called in regional ports.

The cruise official explained that the cruise lines have been downgrading the Caribbean to a summer-only destination as they re-position their vessels elsewhere. The trend has been pointing downward for the last several years throughout the Eastern Caribbean.

For the summer, St Kitts-Nevis will get one call per month; Antigua and Barbuda two, St Lucia and Barbados four each, and none for the rest of the sub-region.

But it is the upcoming winter season that is of particular concern for the cruise official.

“The fact is that the bookings are indicating that we will be down from 302 calls to approximately 264 calls. This is a difference of 38 calls. That’s a lot of calls," he said.

This translates to losing millions of dollars in revenue.

"The total cruise passenger count will decrease to about 450,000 for the 2012/13 season - from 600,000 for the present 2011/12 winter season,” Dundas said. “For Antigua & Barbuda, the dredging or adjustment of our port then becomes important if we are to compete successfully, because if we cannot accommodate the larger vessels that the cruise lines are building, then we will continue to see loss of business."



He added, "Our port was built to accommodate a certain size of vessel, and the dimensions of the cruise ships, especially the US cruise lines, are now larger and subsequently have outgrown our ports.

The message then to our stakeholders here in Antigua & Barbuda, the many businesses and individual entrepreneurs that depend on the Cruise business, is that the summer is going to be very slow. Save the few dollars that you are making now between the end of the season at the end of April."

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6 Comments In This Article   

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Lean Times for Cruise Industry-

#6 Margaret Habib » 2012-04-03 11:06

We need to switch gears. We need to encourage growth in other areas rather than depend solely on tourism. Agriculture has always been frowned on by local and regional governments as they look at it as slavery. It’s time to change this mind-set.
Our food import bill is far too high, and there is no reason we cannot sustain ourselves.
Educate our young and interested parties, and encourage them to work the land. Help them financially for a period of 3 years. Give them the tools to grow. Reduce their expenses by allowing them better taxes for a specific period.
Come on! Get with the programme! Be pro-active!
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Lean Times for Cruise Industry-Pt 3

#5 A Stitch in Time » 2012-04-03 10:41

Our Government and our Ministers are not a pro-active group and probably never will be.
So sad, but true.
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A Stitch in Time

Lean Times for Cruise Industry-Pt 2

#4 A Stitch in Time » 2012-04-03 10:37

Next, we have the Tourism Minister in his infinite wisdom spending probably hundreds of thousands of dollars to the Global Destinations Development for a Cruise Port Fitness Test Study to come up with what we already know.
What do we know? We know that the harbour entrance needs cleaning up. We know that the entire St. John’s area is infested with **. We know that the so-called pavements are not leveled and have open holes. We know that the entire city could do with a wash.
So, why are we spending this money? It would be better to pump this money into the very areas highlighted rather than waste it to a company that will report the same thing.
In these times when we are fighting to make a dollar, our government in their infinite wisdom have decided to raise the hotel taxes. The same reason we are losing the ships and the cruise passengers will happen to our hotel guests. No one wants to pay more if they can find a cheaper place. We have severe competition in both fields and, yet, we cannot get our government to understand this.
As I have said in other blogs to our Prime Minister, ‘Captain, the ship is sinking, Captain, the seas are rough….’
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A Stitch in Time

Lean Times for Cruise Industry-Pt 1

#3 A Stitch in Time » 2012-04-03 10:34

We knew this was coming. The writing has been on the wall for some time. Yet, our government ministers and members of the Statutory Boards are floundering and grappling at straws.
The Heritage Quay tenants have been experiencing a lack of sales for the last 3-5 years. Yet, the landlords continue with a rental that most are struggling to pay on a month to month basis. The worse is yet to come unless a hard line approach is taken.
At the Heritage Quay complex no less than eleven shops are empty. There is absolutely no income coming in from them. A businessman would have reduced the rent significantly to avoid this tsunami. Neither the government nor the Statutory Board has done anything to help any of the struggling tenants.
Let's look at a simple set of accounting: If the landlords at Heritage Quay were to drop the rents - let's say $3000 per unit. Multiply this amount by 11. Total: $33,000 per MONTH. They are receiving NOTHING now. At the end of a 12 month period they would receive close to $400,000. Isn't that better than receiving nothing? Wouldn't it be better to have the stores open? How do our visitors perceive us when they see empty shop?
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A Stitch in Time

Lets get out

#2 dadlison » 2012-04-03 10:11

We need to diversify our economy. We need to get out of tourism. People crave variety, it is the spice of life. The Western consumer culture teaches to get something you want, discard it and get something new. Why should tourism destinations be any different? Tourism will also be an important part of our economy but its time as our primary bread winner is behind us. So let us stop throwing money in the toilet trying to revive it to its former glory and start investing in other industries and to new markets (our Caribbean brethren perhaps?)
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dadlison

Serious issue for the cruise sector

#1 young analyst » 2012-04-03 08:48

I do hope that the heads of geoverment will read this or better yet directly informed about this potential situation that will definietly be upon the nation within the next few years. Let me make a suggestion here, the experience the the entry port needs to be change more needs to be done to improve visitors experience at the entrance and also even if we have 450 000 vistors, we must try and convert at least 20% (9000) of these vistors to return and become over night vistors at one of our hotel, hence we will still have revenue returning in the country.
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young analyst

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