Fashion & Beauty
Sunday, 10 June 2012 02:30
By Aisha Caleb Browne
Antigua St John's - Two drops of restorer; a generous dollop of probase; a dab of rice powder; and a liberal amount of bronzer. No, this is not the recipe for a gourmet meal, or even a Sunday afternoon soiree dessert.
But combined, these “ingredients” make for the enhancement of the natural beauty of not only Caribbean women, but for women worldwide, as each in her own unique way models her own distinctive features, in her own skin.
With colours which may be as radiant as the Caribbean sun or as tranquil as the Caribbean Sea (when it chooses to be), Sacha Cosmetics are tantalizing, offering the amateur, the dabbler, the wannabe, or even the professional make-up aficionado, a plethora of products from which to choose.
Founded some 30 years ago in the Caribbean island of Trinidad, Sacha Cosmetics unveiled its first palette with one vision in mind: that was to develop the world’s first line of cosmetics that would look equally beautiful on women of different ancestry.
Since then, it has come full circle literally spanning the globe and creating illusions, mystique and lasting impressions with a dab, a brush stroke or a simple pat on the cheek. In fact, Sacha Cosmetics was the official cosmetic used for the 1999 Miss Universe, the 2000 Miss USA and the 2010 Miss Bahamas pageants!
Recently, local manager and agent for Sacha Cosmetics in Antigua, Ms. Aury Carter, held a seminar at the Grand Royal Antiguan Resort, which showcased the talents of regional make-up artists Joel ‘Ronnie’ John and Isha Joseph.
In order to explain the effect that Sacha has on the skin, let us use this analogy. Imagine the metamorphosis of a caterpillar into a butterfly. Oh, sure, the caterpillar is beautiful in its own “skin”.
But, it is almost indisputable that the end product which is the butterfly is not one of the most exquisite transformations ever seen. So, too, is the wonder of Sacha Cosmetics.
Just as the wings of the butterfly are decorated with shades of colours which complement each other, and on which the hues and patterns merge into exclusive and distinct works of art, the Sacha Cosmetics used on the models during the practical sessions at the Grand Royal Antiguan Resort, and who were of African ethnicity, were radiant.
The models were beautiful to begin with, with near flawless skin. But, had they been “flawed” by time, weather, scars or any such defacement, no worries…there was a solution for all that. Take, for instance, the aforementioned restorer it is used to bring back crème or gel eyeliners to their original form.
What of the probase? This is a white crème waterproof eye shadow base that gives eye shadow its truest pigment, holding the shadow in place until it is washed off.
And the rice powder? No pots and pans needed, although as its name implies, this is the refined starch from rice, known as Oryza Sativa, that when applied as a make-up base, is also used to soothe inflamed acne and skin ulcerations.
So you see, the Sacha cosmetics are not just about transformation on the surface, but their cosmetics work “subliminally”, beautifying as it beautifies. This is the penultimate desire of the Sacha Cosmetic brand.
They first sought to develop a line of foundations that was so natural-looking it would fit like a second skin on any complexion. Then after they satisfied this desire, they launched the “Second Skin” foundations which have been touted to mimic today’s diverse skin tones more perfectly than any other brand.
Formulating foundations to perfectly match different skin tones and skin types was an enormous challenge, they said. And voila! The unique blend of pigments and under-tone colorants developed provided results that no other makeup brand can match.
Why? Because from the demonstrations on varying skin types and colours, it was quite obvious that the Sacha Cosmetics foundations and powders perfectly match from the lightest to darkest complexions and all the exotic tones in between. They are specially formulated never to leave your face ashy or two-toned. Regardless of your complexion, you never need to blend our foundation onto your neck to get a natural-looking finish.
And there is more. Lipsticks; lip glosses; eyeliners; mascara; blushes; design brushes and so much more. So…what is your skin pet peeve? Blotches…there’s a concealer for that. Thin lips? There’s a lip liner for that. Nose without definition? There’s a solution for that. Eyes looking sallow and listless? There are definitely shadows for that!
Simply put, Sacha represents the ultimate convergence of science, quality and artistry in a full feature makeup line. Women worldwide, whether they are on stage, being photographed or simply being around friends and family, have the confidence that when they wear Sacha, they look better than when they wear any other brand.
So, when you next decide to “doll up” for a night out on the town, for a prom or party, or for that special wedding day, ask for Sacha Cosmetics. The best for your skin type because it was made for all skin types...that is the ultimate goal of Sacha Cosmetics. Ask for it by name, or call Aury. She is always willing and eager to assist!