Antigua and Barbuda
Youth Told To Be Cool
- Details
- You & Your Family
- Saturday, 27 October 2012 02:30
- By Carol Williams
Antigua St. John’s - The Antigua & Barbuda Planned Parenthood Association yesterday introduced a condom to the local market targeting the youth in particular, as part of the fight against the spread of HIV/AIDS.
The launch of Cool - a German brand was done in collaboration with the Society for Family Health (SFH) and Population Services International-Caribbean (PSI-C).
“Our hope and also the hope of the ABPPA is to have Cool available at the pharmacies, as well as the nontraditional outlets … ,” said Kevon Foderingham, Regional Marketing and Communications Manager for PSI-C.
The condom has already been launched in Dominica, Belize, St Vincent & the Grenadines, and Trinidad & Tobago.
Meantime, it was announced that Antigua resident Sendy-Ann Bethune is now one of two brand ambassadors selected for the regional condom social marketing campaign “Got it? Get It”.
Bethune successfully delivered a three minute video centred on “getting to zero”. That slogan is part of the 2011 to 2015 World AIDS Days theme of "Getting to zero: zero new HIV infections. Zero discrimination. Zero AIDS related deaths".
The other ambassador is Marlon Thompson of Jamaica.
Bethune stars in a documentary titled “Sex and Carnival (part 2)” that was filmed during Grenada’s SpiceMas in August. The film is expected to be broadcast before year end.
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2 Comments In This Article
hmmm interesting
Plan Parent Hood could you please be a bit more specific because as you can see I am at lost of this article, the youths of this nation being demoralized day by day, i and many others are at wits end with this.
Pied Piper
Rough Rider
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